Frequently Asked Questions
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- Firewall protection
We securely import data using the same techniques as Google and Amazon to firewall data and maintain privacy and security.
- Multi-layered encryption
Our underlying platforms are configured with industry leading security including: data encryption at rest, data encryption in transit using secure sockets, hardware two-factor authentication on all administration accounts, end point security, and more.
- Anonymised data to protect identification
We ensure complete data privacy by K-anonymity, an academically proven approach so users can only view information once there are enough inputs to ensure anonymity.
- K-anonymity: We only show cohort data when the group of retailers is large enough to maintain anonymity. If the sample size is too small, we simply won't show the data.
- Brand Name Confidentiality We never show your brand name to other retailers, so you can safely compare store-level KPI data without compromising your identity.
- Anonymised, Relative Data: The data is presented in anonymised, relative terms. For example, the cohort average sales LFL LY is -10%, instead of an exact dollar figure.